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Play the long game dating

The “wishes” that jumped out at me: Journalists are looking for relationships with experts who they can use as sources on an ongoing basis—so while it’s important to have a story to pitch, it’s just as important that you lead with people that they’ll want to call for a quote 2 days, 2 months, 2 years down the line. It’s really tempting to say “I know you write about digital, so here’s a story on mobile as a trend,” because mobile IS a trend.

So many people will dive into a new endeavor or new company and they will focus on skills that aren’t completely relevant to their long-term success.

For example, I see lots of guys running towards the social media marketing game thinking that all they need to understand is how to run a good Facebook ad. If you can find the 2-3 skills required to succeed in your niche, and then commit to those skills over the course of 15-20 years, you will create tremendous levels of success for yourself.

But in reality, their time would be better spent learning the nuances of sales and marketing which are the basis for their entire business model. For example, since 2006, Jordan has been laser focused on mastering the arts of research and interviewing.

Take some time to figure out exactly what skills you need in order to succeed, and once you know what you need, go out and master them2. Before every new interview, he compiles extensive research to fully understand his new guest and unravel potential threads of conversation.

Below is the proof from the study that playing hard to get actually works, and if you learn how to play the game right you will be quite successful.

Hard to get will only pan out when interest has already been detected, even if it is a slight interest.

Cat-and-mouse is a natural high in the dating scene, and the rules of playing hard to get seem to be as follows: A gal or guy feels inclined to give off a somewhat “uninterested” vibe.

It's a masterful display that says “I'm desirable” without appearing to be an easy catch. A “hard to get” player is never too quick to text or call back; there is always excitement when one craves more.

Last month, Elizabeth Yekhtikian, vice president, media strategy at Inkhouse PR, shared insights from reporters at ABC, Bloomberg, Forbes, Fox and TIME on what they’d like to see from PR and communications professionals in 2015.

Though they won’t be shocking to any seasoned professional, the points made bear repeating if you want to make them part of your daily practice going forward.

Tailor your pitch and hook according to all of the above, rather than just the first question. Forget resolutions that you’ll forget by the end of January…play the long game.